This is possibly one of the best advertising campaigns I have seen to date. And this time it's not because of some new fandangled bit of tech or a simple bastardisation of the latest YouTube craze (you know who you are). Meet the Viral:
A satirical Wii ad for a religious video game.
But the plot thickens.
Follow the links to the website www.Masswepray.com and see the TV ad/viral as well as their small array of products and a share a prayer option.
Any links from here will take the user directly to an ad for 'Dante's Inferno' an awesome looking game, seemingly based... 'IN HELL!'. Now the pieces start falling into place.
(Not this ad)
Users are also invited to Damn their friends in a facebook app. So what are you waiting for? The third coming???
I thought I should post this. I, like many, am as impressed as I am disappointed.
Agency: AMV BBDO, London Client: Guinness Executive Creative Director: Paul Brazier Creative: Paul Brazier
But that's not all: "Director Johnny Green recruited an elite team including Oscar winning set designer Grant Major and Oscar nominated Director of Photography Wally Pfister."
In all honesty I like it. It is well shot, well directed and it looks... well, Pretty damn cool. I do think Guinness has been stumbling around for a while now, since the car dominoes we've seen 'Out of the darkness comes light', '17:59 It's Guinness time' and now 'Bring It To Life'. It seems confused and unfocused unlike... Yeah I don't need to say it, you'll probably be more rewarded if you wait anyway.
David Fincher's latest ad. I'm unsure, I mean it looks cool but WTF?
Agency: Wieden + Kennedy, Portland Client: Nike Creative Director: Jeff Williams Creative Director: Alberto Ponte Art Director: James Moslander Producer: Jeff Selis Executive Creative Director: Mark Fitzloff Executive Creative Director: Susan Hoffman Agency Executive Producer: Ben Grylewicz Production Company: Anonymous Content Director: David Fincher
Agency: Kempertrautmann gmbh Client: Audi AG Brand: Audi A4 2.0 TDI Production: Markenfilm Director: Carl Erik Rinsch Copywriter: Willy Kaussen Art Director: Frank Bannöhr Creative Director: Tobias Ahrens Creative Director: Willy Kaussen Creative Director: Frank Bannöhr
This intelligently instructed ad really works at getting to know their target audience. An audience of MEN!
AGENCY: Wieden + Kennedy, Portland CLIENT: Old Spice EXECUTIVE CREATIVE DIRECTOR: Mark Fitzloff EXECUTIVE CREATIVE DIRECTOR: Susan Hoffman CREATIVE DIRECTOR: Jason Bagley CREATIVE DIRECTOR: Eric Baldwin ART DIRECTOR: Craig Allen COPYWRITER: Eric Kallman
Talk talk went to the streets earlier this month to prove you CAN get something for nothing. Their objective was to put money back into the pockets of Britons everywhere, LITERALLY! They challenged 20 ex-pick pocketers to sneak money into the pockets of the unsuspecting public. Fun and for a good cause, I am impressed.
Check out the promotional video and more information here.