Wii Pray

This is possibly one of the best advertising campaigns I have seen to date.
And this time it's not because of some new fandangled bit of tech or a simple bastardisation of the latest YouTube craze (you know who you are).

Meet the Viral:

A satirical Wii ad for a religious video game.

But the plot thickens.

Follow the links to the website www.Masswepray.com and see the TV ad/viral as well as their small array of products and a share a prayer option.



Any links from here will take the user directly to an ad for 'Dante's Inferno' an awesome looking game, seemingly based... 'IN HELL!'.
Now the pieces start falling into place.

(Not this ad)

Users are also invited to Damn their friends in a facebook app.

So what are you waiting for?
The third coming???

Damn away my friends.