Old Spice: Scents for Gents

This intelligently instructed ad really works at getting to know their target audience. An audience of MEN!



AGENCY: Wieden + Kennedy, Portland
CLIENT: Old Spice
EXECUTIVE CREATIVE DIRECTOR: Mark Fitzloff
EXECUTIVE CREATIVE DIRECTOR: Susan Hoffman
CREATIVE DIRECTOR: Jason Bagley
CREATIVE DIRECTOR: Eric Baldwin
ART DIRECTOR: Craig Allen
COPYWRITER: Eric Kallman