Nike Pro Combat TV Ad

David Fincher's latest ad.
I'm unsure, I mean it looks cool but WTF?


Agency: Wieden + Kennedy, Portland
Client: Nike
Creative Director: Jeff Williams
Creative Director: Alberto Ponte
Art Director: James Moslander
Producer: Jeff Selis
Executive Creative Director: Mark Fitzloff
Executive Creative Director: Susan Hoffman
Agency Executive Producer: Ben Grylewicz
Production Company: Anonymous Content
Director: David Fincher