You Jessops!

Jessops sees the singular most Viral photo of the year as a horrid mistake!



We all like to be the first to the latest viral, news story or gadgetry, but how damning is not understanding your audience?
As the world fell in love with this opportunist rodent, the 'ermm' clever people at TBWA in Manchester were already planning how to turn it in their favour. Their solution, label it as a mistake that the world could do without. Their headline reads 'If only they'd gone to Jessops', if only the fucking creatives had gone to fucking Specsavers, they would have seen what a charming little chap they were about to condemn.

BOO JESSOPS!
YAY QUEEN!