Vi-fail

This new 'Viral' from the aptly named 'Try' agency in Oslo thinks it knows what it takes to make a viral, they're solution (like many before them) film a YouTube superstar!!!!

This time they've used Danny MacAskill the excellent BMX stunt dude. I remember this video cropping up over 4 years ago:


But now he is the victim, yes, VICTIM, of the Volkswagen Golf Estate ad:

Advertiser: Volkswagen
Brand: VW Golf Estate
Advertising agency: Try Oslo
Creative Directors: Petter Bryde, Thorbjørn Ruud
Art Director: Thorbjørn Ruud
Copywriter: Petter Bryde

It makes me physically sick that there's no idea behind this monstrosity of awesome skill. The line that attempts to pull it altogether 'suits every side of you', unlike Barclaycard's 'Life flows better' with Bill 'CRUTCH' Shannon's ad, has no frikkin relevance.

The two things we know about our protagonist is that he likes bikes but hates flies. And yes, the new roomy estate does easily fit Danny's BMX, but his aversion to flies is not considered at all when discerning his... 'sides'.

This ad has angered me so much I have created a new tag...

Badvertising!

You Jessops!

Jessops sees the singular most Viral photo of the year as a horrid mistake!



We all like to be the first to the latest viral, news story or gadgetry, but how damning is not understanding your audience?
As the world fell in love with this opportunist rodent, the 'ermm' clever people at TBWA in Manchester were already planning how to turn it in their favour. Their solution, label it as a mistake that the world could do without. Their headline reads 'If only they'd gone to Jessops', if only the fucking creatives had gone to fucking Specsavers, they would have seen what a charming little chap they were about to condemn.

BOO JESSOPS!
YAY QUEEN!

Check out 'My Cock'

Courtesy of Fail Blog

Tracy's legendary 'love-cave'

AWESOME!
Anyone already thinking of searching her friends out to make one of many seedy comments, don't bother, I don't think Tracy lives their anymore.