AR-vatar

I think it's easy to get complacent over technology whilst we sitting in a digital tower. Augmented Reality for many, and indeed the general public, is a new and exciting development, yet every digital head seems to poo poo and turn as if just having been presented with a turd on a platter when presented with a new AR idea.

Mattel have launched forward through this digital snobbery and released the first ever AR enhanced toys. It's a bit like Visionaries for us a children, someone always has to put the latest tech in a toy:

Remember these Nights of the Magical Light?

And so it has come to pass; Mattel have released a set of Avatar toys all with their own AR 'i-Tags'.



It looks pretty limited, but it's just a start.

AVATAR

James Cameron's Avatar is to be released on December 18th and to celebrate the release of the official trailer...
We're going Avatar crazy!!!!


I can't say that I like the trailer, but the movie looks amazing!

As well as going 3D, Avatar has also gone digital, covering more digital channels than it can possibly handle:
Official Site
Apple trailer
twitter
YouTube
facebook
Myspace
flickr
And there's more!!!
(I think they may just be distributing their Tweets through multiple channels.)

So prepare to enjoy AVATAR!
(Not to be confused with 'Avatar: The last Airbender' which M. Night Shyamalan will be releasing next summer, also looks cool.)
The Last Airbender