Sensitive business cards

In this over crowded, over creative world, it becomes constantly harder to stand out from th crowd.
Whether you are the next apprentice or a graphic designer, you'll now be expected to go that extra mile.
This truth has always been, and probably always will, but it has never been more obvious than in business cards. I remember the scene from American Psycho when one colleague silences a room by revealing his card to be 'eggshell with romalian type', yup you all know what I'm talking about.
Well... just look how the game has stepped up:



Heat sensitive cards that reset with a flick of the wrist.
Suck on that Patrick Bateman!