Thursday, 16 April 2009

BMW takes on a new dimension

You may remember the recent TV ad for the BMW Z4.

Simply put, an under privileged, overpaid delinquent drives a BMW through some paint. Then proceeds to doughnut across a giant canvass like a teenage angst ridden Rolf Harris, beckoning the eternal question... is it Art?
Well... to add to this excuse for graphic graffiti (what other sort of graffiti is there? I know, but I like the alliteration, so sod off)!
To add to this excuse for graphic graffiti they, with the help of the Digital agency Dare, have now created the first Augmented reality ad-game.
It successfully supports the above the line campaign and showcases BMW as a forward thinking and innovative brand.
Nice work for a cock extension.




Go to the site, download the software and try it for yourself.
You'll be wearing a backwards cap before you know it!

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